![]() Some of the best Indian newsletters are currently free to access. After all, Hollywood actor Gwenyth Paltrow’s hobby newsletter of curated recommendations went on to become the $250 million wellness empire, Goop. Just like India’s slow but steady podcast boom, it’s all about leaning in and paying attention - who knows which one might become the next big thing. Newsletters also disrupt traditional economic models, giving a chance to writers and editors to directly monetise their independent work. Daak Vaak’s Onaiza Drabu and Prachi Jha | Photo by special arrangement From Rega Jha to Veer Misra and Lakshmi Chaudhary, the future influencers won’t just be on Twitter, Facebook or Instagram, but in your inboxes, too. The burgeoning scene now boasts on newsletters about everything. If you have an interest and an interest group, there is a newsletter out there that will speak directly to you. From LGBTQ+ issues, policy, financial news, food, to law, they not only ensure privacy and non-linear reading, but now can also earn you money. ![]() It takes my browser 0.52 seconds to cough up 11,40,00,000 results when I Google ‘Newsletter + Spam’ - advice ranging from how to declutter your inbox from too many newsletters, to tips on rescuing your favourite ones from getting lost in junk mail. Although newsletters might have become synonymous with those annoying emails you get from banks, travel agencies, or that website you once bought shoes from, they’re the new form of literary and creative self-expression during Covid-19.
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